Picture perfect PR.
Bob Spoerl
Communications Strategist, Papa Bear
Bob is the owner and Director of PR & Communications at Bear Icebox, an award winning public relations agency based in Chicago. Bob’s experience with B2B brands around the globe amplifies his ability to think strategically in any situation. His many years in agency life lead him to the ultimate goal: deliver results. A graduate of the Medill School of Journalism and former WTTW fellow, Bob has a keen pulse on Chicago media as well as real estate and retail media through years working with franchises.
DeAnna Spoerl
Business Development, Honey Bear
DeAnna is the co-owner and Director of Client Services at Bear Icebox and brings over 15 years of experience in communications, sales, finance and customer service. As a semi-serial entrepreneur, she's helped start and grow three companies and provide consultation for other brands. DeAnna is a Chopra certified meditation teacher and blends mindfulness practices with business practices that cultivates a harmonious synergy. She's people-focused and results driven.
Cristy Brusoe
Media Relations Strategist, PR Ninja
Cristy is the owner and operator of BC Public Relations, a top ranked public relations firm based out of Tampa. Cristy is an expert with national media and is known as the PR Ninja to those who needed a quiet hero. Her 10+ years in PR, Masters in Leadership Education at Winona State and experience as an adjunct professor at SNHU highlights the expertise in coaching and consulting for PR pros. Cristy has worked with a variety of clients, from Smileyscope to The Vets to NFL Play 60 to Noodles & Co and HouseMaster, landing interest from the New York Times, Fast Company, Wall Street Journal, Washington Post and more.
Why we’re the team to train yours
Unlock the massive value of PR and discover how to scale.
Our team worked to develop an agency and hyper-scale it to 4x annual recurring revenue in a 12-month span using our processes to serve clients and land PR wins. We want to share those insights with so that you too can understand the value of PR.
Earn massive top-tier media exposure.
From Forbes to Fast Company to Business Insider to New York Times to Associated Press to CNBC to Wall Street Journal—you get the picture. Our team is second-to-none in our ability to reach and connect with top-tier media. Work with us on that now.
Untap the whys behind award-winning PR programs.
From top rankings on sites like Entrepreneur to Clutch to Expertise.com and recognition as top PR professional in Chicago and South Florida, our team of coaches has a proven track record. It’s why we’re recognized as some of the best in the business.